10 Maslow’s Hierarchy of Needs https://www.youtube.com/watch?v=O-4ithG_07Q The big five personality traits https://www.youtube.com/watch?v=IB1FVbo8TSs&list=RDCMUCRKpEc4eE9PwJaupN91xYQ&index=10 Self Determination Theory https://www.youtube.com/watch?v=_juPDoa3GBY&list=RDCMUCRKpEc4eE9PwJaupN91xYQ&index=30 But why do we consume all the time? Consumerism finds its origin in the Industrial Revolution and the transformations of the economy that resulted from it. In pre-industrial times, in fact, on the one hand the economy was based on the satisfaction of basic needs, whilst the received incomes mostly allowed only the satisfaction of those needs. It is, on the other hand, with mass production and generalised prosperity that consumerism can develop. Consumerism loads products with meanings that are foreign to them but highly suggestive, to the point where they become existential symbols. It then becomes itself a way of life, in which the act of consumption is a value, indeed the value. If we think of marketing as a true socio-economic science, it aims to act on the choices of individuals by exploiting the symbologies behind each product; it designs products and promotional settings that can fully exploit the desires and instincts of individuals; it inspires the business strategies of large companies. Every product expresses meaning. Marketing is concerned with selling not only the product, but also the meanings, the Status, the symbologies it represents by acting on the desires, dreams and aspirations that individual consumers have, according to the concept that-through the products we buy-we express who we are, interesting are Baudrillard ‘s writings. Also, Zygmund Bauman a sociologist and philosopher points out that we live in the 'consumer society,' whose supreme value is the right/obligation to the 'pursuit of happiness' - an instantaneous and perpetual happiness that derives not so much from the satisfaction of desires as from their quantity and intensity. Yet, says Bauman, compared to our ancestors we are no happier: more alienated if anything, isolated, often harassed, drained by hectic and empty lives, forced to take part in a grotesque competition for visibility and status, in a society that lives for consumption and turns everything into a commodity. Nevertheless, we play along and do not rebel, nor do we feel any impulse to do so. In this process, economic production uses consumers as its allies to guarantee the mortality of its products, which is then the guarantee of its immortality. Consumption forced to become "forced consumption," begins to loom as a figure of destructiveness. Gunther Anders says that if: "Humanity that treats the world as a throw-away world, also treats itself as a throw-away humanity" Therefore, being aware of our induced behaviours is essential to save our ecosystem. Additional information For additional information, please watch the following video about our Consumer society: https://www.youtube.com/watch?v=wmDoUa4fNM&ab_channel=Then%26Now Source: https://medium.com/@mabetancourtc/how-consumerism-affects-the-society5316d0126954
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