22 2. The second role is described as culture for sustainable development, which offers to assess culture as a more influential force that can operate beyond the boundaries of sustainable development. 3. This role describes culture as sustainable development, where culture is seen as the essential foundation and structure for achieving the aims of sustainable development. In general, when recognising culture as the root of all human decisions and actions and even a new paradigm in sustainable development thinking, culture and sustainability become mutually intertwined, “whereas economic, social, and environmental dimensions differ, because they do not have such a close connection.” (Streimikiene et al. 2019). Video How to make radical climate action the new normal! Watch this video on TED by Nobel Laureate Al Gore who continues to focus the world's attention on the global climate crisis. https://www.ted.com/talks/al_gore_how_to_make_radical_climate_action_the_new_normal “Did you know?” The first Earth Day was in April 1970. While this celebration originated in the U.S., the world recognized it by the 90s. During the first Earth Day celebration, over 20 million people gathered to protest the industrial revolution. This created an environmental movement. In the decades leading up to the first Earth Day, Americans were consuming vast amounts of leaded gas through massive and inefficient automobiles. Industry belched out smoke and sludge with little fear of the consequences from either the law or bad press. Air pollution was commonly accepted as the smell of prosperity. Today, over 1 billion individuals are mobilized for action every Earth Day and more than 190 countries are engaged. The fight for a clean environment continues with increasing urgency, as the ravages of climate change become more apparent every day. Source: https://unsplash.com/collections/3583387/sustai nable-development
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