24 Source: https://www.mdpi.com/2071-1050/11/4/970 Conclusion How often do we think about behavioural changes, cultural and human values, our consumption habits and lifestyles? Is it easier to stubbornly stick to our habits that result in minimal adoption to alternatives or innovations that require behaviour change? Are we aware of the immense impact we could have on the planet as individuals simply by reinforcing new positive beliefs? Sustaining new habits isn’t easy nor is getting out of our cultural comfort zones, however, the more attention we bring to these questions, the more we prove to think and care about future generations! Just as culture influences us at societal level, our eating habits, the clothes we wear, values and attitudes, our individual approach could have positive influence on our immediate surrounding at the very least. The wonderful fact is that people’s personal values change over time, and with an appropriate quantity of awareness and education, today’s youth can lead us to a whole new level of growth.
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