12 R1.T2 – Module 4: Solutions to environmental problems through social entrepreneurship Source: https://www.mysocialstartup.eu/the-theory-of-change/build-your-theory-of-change/ c) Ideas Pitching This tool is widely used for presenting your innovative ideas to various stakeholders in order to support your social endeavor with various means and resources in accordance to their role like donors, trustees, investors, customers, suppliers, volunteers, the community etc. The concept of this method is to effectively present your idea within a minimum of time. For this to be achieved you have to make clear what are the main goals of your movement, what is the problem that addresses, what is the innovative solution that you propose and finally, what is the estimated impact of it. “Tips” According to the Harvard Business School Online, when you pitch your idea, you have to follow specific steps in order to persuade your audience about the value of it: ü Know who you’re pitching ü Consider How You’re Presenting Yourself, Not Simply Your Idea ü Tell a story ü Cover the details ü Show the Roadmap Source: https://online.hbs.edu/blog/post/how-to-pitch-a-business-idea Additional information If you want to learn more please read this article about The Problem Tree Analysis See the following article with a practical example about Using a Problem and Objective Tree to Set Realistic Goals See the following Report about Theory of Change
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