7 R1.T2 – Module 4: Solutions to environmental problems through social entrepreneurship Time for a Quiz! Now that you have learnt about the fundamentals of Social Entrepreneurship and the Social Enterprises, try to identify two Social Enterprises that are active in your community. Write down a short description of them (like social aim and how they achieve it through the production of goods/ products and / or delivery of services) and identify the key challenges they address. Upload your findings in the AY4L collaboration space and learn what your peers think about your findings! LEARNING UNIT 2: SOCIAL INNOVATION, THE CHARACTERISTICS OF THE SOCIAL INNOVATION PROCESS AND TOOLS Social Innovation is strongly related to social entrepreneurship. As you have already learnt social entrepreneurship constitutes a business model that contributes to the combat of social, economic, political, cultural, and environmental challenges. And the mean to achieve these goals is the Social Innovation. As it derives by the term itself, Social Innovation describes the way that the abovementioned challenges can be addressed through novel/ innovative ways that lead to the improvement of the community seeking for social change. According to the EC Oslo Manual (1992) there are four different types of innovations: ü Product Innovation: This involves a good or service that is new or significantly improved; ü Process Innovation: This involves a new or significantly improved production or delivery method; ü Marketing Innovation: This refers to a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing; ü Organisational Innovation: This involves introducing a new organisational method in a firm’s business practices, workplace organisation or external relations. Source: barrowfotu.com/blog/2012/12/what-is-social-innovation It should be made clear that social innovation is closely related with the social goals that aim to meet social needs having as an ultimate goal to achieve social change. Video Watch this interesting video that summarizes what the heck is Social Innovation
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