8 R1.T2 – Module 4: Solutions to environmental problems through social entrepreneurship But how does Social Innovation works? According to Murray, Caulier-Grice and Mulgan (2010) the Social Innovation Process consists of six stages by which new responses to social needs are developed in order to deliver better social outcomes. The steps are the following: Step 1: Prompts, inspirations, and diagnoses This stage highlights the need for innovation, e.g., identifying a problem. It involves problem diagnosing and framing the question in such a way that the root causes of the problem, not just its symptoms, are tackled. Step 2: Proposals and ideas In this stage ideas are generated to help the identification of insights and experiences from a wide range of sources Step 3: Prototyping and pilots In this stage ideas are tested in practice e.g., formal pilots, prototypes etc. Coalitions may are formed through piloting or conflicts are resolved. Measures of success are also agreed upon Step 4: Sustaining This is when the idea becomes everyday practice. It involves the identification of income streams to ensure the long-term financial sustainability Step 5: Scaling and diffusion Strategies for growing and spreading are developed, e.g., organisational growth. The demand may increase and the expansion that occurs can be referred to as ‘scaling’ process Step 6: Systemic change Systemic change usually involves the interaction of many elements: social movements, business models, laws and regulations, data and infrastructures, and entirely new ways of thinking and doing. In the following infographic the process of Social Innovation is presented in simple words.
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